Company

Built by Parcel Logistics Experts
For Logistics Leaders

Yes, generating labels at high speeds is essential.
But today, it is decision intelligence and agility that will help you compete effectively.
Our story

Purpose-built for the parcel era

Sendflex was founded by a team of transportation technology veterans who saw a consistent gap in the market: retailers, 3PLs, and healthcare companies were shipping millions of parcels with platforms designed for simpler times — unable to handle the scale, carrier complexity, or speed required by modern logistics.

Today, Sendflex processes hundreds of millions of parcel decisions annually for leading companies across retail, third-party logistics, eCommerce, and healthcare. Our platform is the decision layer between your fulfillment system and your carrier network — making the right call, every time, at full speed.

Our leadership

Decades of innovation success

BOB MALLEY, CEO
Founded Tracer and Pierbridge, CEO at Kewill
CHRIS BREJAK, CRO
SVP Sales at Pierbridge and Pitney Bowes
RICK ERICSON, CTO
VP Development at Pierbridge and Logistyx
JERRY PORTER, COO
Senior executive at FedEx, Genco, and Amazon
Culture & values

How we work

We are logistics experts first, software company second.
Every decision we make is guided by what creates real value for transportation and logisticts leaders.

Outcome obsessed

We measure success in dollars saved per shipment and percentage points of service improvement — not feature counts.

Deep domain expertises

Our team has spent careers in logistics. We understand carrier contracts, DIM weights, and zone pricing as fluently as code.

Partnership model

We don't sell software and disappear. Our implementation and success teams work alongside yours to deliver results.