WESTBOROUGH,Mass., October 20, 2026 — Sendflex, a parcel TMS platform recognized byGartner, today announced Sendflex Parcel Decision Intelligence. The newframework takes shippers from a plain English question to a proven, governedchange in how they ship, all in one platform.
Most shippinganalytics stop at the dashboard. They show what happened but leave logisticsteams to work out the fix through spreadsheets, meetings, and IT changerequests. That gap between insight and action is where shipping spend leakageoccurs. And the stakes are rising. AI can now automate shipping decisions inseconds. Without guardrails, it can erode margins just as fast.
Sendflex usesAgentic AI to close that gap, complete with human governance and oversight.
“For 30+ yearsI’ve watched shippers get buried in reports that tell them what went wrong andleave them to figure out the fix,” said Bob Malley, Founder and CEO ofSendflex. “Our Parcel Decision Intelligence Framework tells you what to change,proves the result against your own shipping history before anything goes live,and keeps your team in control of every rollout. That’s actionable insights, inaction.”
Logisticsmanagers start by asking questions of their shipping and tracking data in plainEnglish, using Sendflex chat capabilities, and get precise answers with theright data visualization attached. Agentic AI then recommends the next move toreduce cost, improve operational performance, and protect on time delivery,including new parcel optimization rules. Each recommendation links directlyinto Sendflex Rule Studio, where one click defines what, when, and how a newrule will apply, with no code.
Before anythinggoes live, rules are tested against 1,000s of real historical shipments.Sendflex’s optimization engine processes 1 million rates and rules per second,so shippers see the modeled impact on cost per package, carrier mix, andtransit performance in seconds. Proven rules are then staged for controlledrollout with human oversight and applied across the full shipment lifecycle,from pre-order to invoice.
Parcel DecisionIntelligence is built on a simple principle: the AI recommends and theshipper’s team decides. Every rule is simulated before it goes live, approvedbefore it is applied, and staged so its impact can be measured. Results thenfeed the next round of analysis, creating a continuous improvement loop.
The frameworkdirectly supports the three priorities shipping leaders identified in the GreenMountain 2026 Benchmark Report: budget predictability, carrier diversification,and faster order cycle times. Each depends on making better carrier decisionsfaster, with confidence they will hold up in the real world.
Sendflex ParcelDecision Intelligence is available now to Sendflex customers across retail,eCommerce, B2B/wholesale, 3PL, healthcare, and technology verticals. For moreinformation or to schedule a demo, visit www.sendflex.com.
Sendflex is aparcel Transportation Management System (TMS) recognized by Gartner. Sendflexhelps shippers across retail, eCommerce, B2B/wholesale, 3PL, healthcare, andtechnology/services reduce parcel costs, diversify carrier networks, and optimizedelivery performance. Sendflex is headquartered in Westborough, Massachusetts.
