WESTBOROUGH, Mass. Aug. 19, 2026 — Sendflex Technology, Inc., a parcel Transportation Management System (TMS) platform, today announced the release of its Modeling Whiteboard, a new addition to its simulation modeling suite. Because it’s powered by Sendflex’s high-speed rating and routing engine, the Modeling Whiteboard renders graphical visualizations instantly as users adjust carriers, locations, tolerances and business rules against order, invoice, and historical shipping data.
“Complexity is king in the parcel industry,” said Bob Malley, Founder and CEO of Sendflex. “But so are static spreadsheets and hard coded scripts that are difficult for business people to understand, and take hours, sometimes days, to change. Our Modeling Whiteboard takes full advantage of Sendflex’s high-speed rating and routing engine, so every adjustment updates results instantly. That lets sales, operations, and finance sit down together and have the same kind of productive conversation they’d have standing around a whiteboard.”
Parcel carrier pricing models have grown increasingly complex, with floating discount structures and surcharge proliferation making delivery options harder to compare than ever. Spreadsheets and hard coded scripts can’t keep pace, and by the time a model is rebuilt, the conversation has moved on. Because it’s powered by an in-platform engine capable of processing millions of rates and routes per second, Sendflex’s Modeling Whiteboard renders cost saving results in real time. Change a carrier, location or tolerance with the drag-and-drop tools, and the results appear instantly, so teams can continue to iterate scenarios in real time.
The new Modeling Whiteboard adds to Sendflex’s suite of planning, simulation, and agentic AI data visualization tools. This addition gives analysts a purpose-built way to see, in real time, how changes to rate and routing configurations will impact margins and customer delivery expectations, turning a single analyst’s model into a conversation the whole team can gather around.
This new Modeling Whiteboard is available now to Sendflex customers across retail, eCommerce, B2B/wholesale, 3PL, healthcare, and technology/services industries. For more information or to schedule a demo, visit www.sendflex.com.
Sendflex is a parcel Transportation Management System (TMS) and shipping optimization platform recognized by Gartner. Sendflex helps shippers across retail, eCommerce, B2B/wholesale, 3PL, healthcare, and technology/services reduce parcel costs, diversify carrier networks, and improve delivery performance. Sendflex is headquartered in Westborough, Massachusetts.
