Streamlining B2C Shipping: Unlock Savings with Parcel Optimization and Orchestration

When it comes to eCommerce and business-to-consumer (B2C) fulfillment, companies are constantly seeking ways to deliver products swiftly, efficiently and profitably. B2C parcel shipping is at the core of this mission, acting as the linchpin between a digital retailer and its customers. It encompasses the process of selecting carrier services during online purchasing, order allocation and fulfillment processes, to the package's journey to the consumer’s doorstep. Since customers have come to expect fast and free delivery, mastering parcel shipping logistics is crucial for an eCommerce retailer’s long-term profitability.

B2C parcel

However, B2C shipping is not without its challenges, and these challenges can carry hefty price tags. Ever-increasing shipping costs shrink profit margins, while unreliable delivery service can harm a brand's image. Enter parcel optimization and orchestration technology – a next generation platform for streamlining logistics and reducing parcel shipping costs. In this blog, we'll explore six critical issues in B2C parcel shipping and reveal how parcel orchestration can boost efficiency and save you money.

Pain Points in B2C Parcel Shipping

As the B2C fulfillment market grows, demand for efficient and cost-effective parcel shipping increases. Yet, growth brings with it a slew of challenges, especially when it comes to cost and efficiency. When left unaddressed, these issues not only erode profit margins but negatively impact the customer experience.

Suboptimal Carrier Selection

With an expanding portfolio of parcel carrier services, companies often struggle to choose when, where, and how to use the most cost-effective and reliable B2C delivery options. The absence of a parcel optimization strategy means businesses are unable to quickly identify the best carrier for each shipment, resulting in higher shipping costs and slower deliveries.

Inconsistent Packing Practices

Effective packing is essential for reducing unexpected B2C shipping costs, such as dimensional weight adjustments on carrier invoices. However, many businesses lack standardized packing controls, leading to improper utilization of packaging space (cube utilization). This results in wasted space, increased costs, and a higher risk of damage to products during transit. Not to mention a poor customer sustainability experience.

Challenges with Bulky Products

Shipping products like foam and fabric, which are awkward and difficult to pack, presents a unique set of challenges. Inefficiencies in packing these products can lead to higher shipping costs due to oversized or irregular packaging, and sometimes a higher rate of returns due to damage.

Lack of Shipment Communications

Keeping customers informed about the status of their shipments is essential for enhancing the customer experience. Many eCommerce businesses struggle with manual or non-existent customer communication processes, which can lead to customer dissatisfaction and harm the brand's reputation.

Inaccurate Rate Calculations

Determining accurate shipping rates is crucial for managing costs and margins. However, as carrier rate structures are becoming increasingly complex with the explosion of carrier fees and surcharges, especially during peak season, accurately calculating shipping costs is difficult. Flat rates and rules of thumb are no longer sufficient.. The result is margin erosion and uncontrolled spend leakage.

Anticipating the true B2C shipping, and avoiding unnecessary delivery fees is crucial for controlling cost-effective fulfillment processes. Utilizing intelligent parcel management and orchestration technology is a proactive approach that empowers businesses to mitigate these issues, optimize logistics, and deliver exceptional service to customers.

Harnessing Parcel Orchestration and Optimization

With the hurdles in B2C fulfillment and shipping in mind, it's time to turn towards a solution - parcel orchestration technology. This technology efficiently addresses the pain points and streamlines the shipping process, ensuring both cost-effectiveness and customer satisfaction.

  • Lower Operational Costs: By automating more intelligence shipping processes, parcel orchestration significantly reduces labor costs and minimizes the need for extensive training, allowing for more efficient operations.
  • Control Shipping Costs: Parcel orchestration allows for precise control over B2C shipping costs by enabling faster, more accurate rate quotations and carrier selection ruleshelping businesses manage expenses effectively.
  • Cartonization: Intelligent parcel technology determines the most cost-effective way to pack items, maximizing cube utilization. This not only reduces costs but also reduces damage and returns.
  • Customer Experience: Accommodating customer shipping preferences in eCommerce is vital. Parcel orchestration allows businesses to apply custom instructions based on customer preferences, ensuring personalized service.
  • Reduce IT Expenditure: With no-code configurations and user-friendly interfaces, a cloud-native, microservice-based parcel orchestration platform reduces the reliance on IT services, cutting down on programming costs and expediting adjustments to shipping rules.
  • Increase Flexibility: Parcel orchestration allows businesses to adapt to market changes and customer demands efficiently, maintaining a competitive edge in the ever-evolving eCommerce landscape.

Meet Sendflex: Cutting-Edge Parcel Orchestration

Sendflex is an industry-leading parcel orchestration platform, specifically designed to tackle the complexities of B2C shipping. At its core, Sendflex boasts a high-speed engine capable of processing thousands of optimization instructions per second. This cloud-native platform effortlessly integrates with existing order management systems and features a no-code approach, allowing logistics managers to configure complex packing, routing, and logistics automation instructions without engaging expensive IT resources.

Don't let B2C parcel shipping challenges hinder your eCommerce success. Schedule a consultation with a Sendflex expert today and unlock the full potential of your parcel shipping operations.


The Five Parcel TMS
Value Pillars


Learn why controlling costs, capacity, carbon, and customer experiences matters in the B2C delivery economy

Shippers who are used to relying on a primary parcel carrier with unlimited capacity must now manage a broader portfolio of carriers, all with different capabilities, performance records, constraints, and rate structures.